About Me

Who I Am

I’m Madeline Ong—designer, developer, and cultivator of wonder. I’ve been building websites for over a decade. I’ve worked with small businesses, large corporations, nonprofits, and solo professionals all around the world.

At work, I love to plan, strategize, design, and create.

Outside work, I still love to plan, strategize, design, and create. (That’s just how I am.) I also love food, travel, books, and technology. When I’m not doing client work, I’m most likely studying design books or working on personal projects. I also enjoy reading novels, writing short fiction, playing board games, and simply enjoying the company of my family and friends.

I’m based in Quezon City, Philippines.

What I Believe In

  • Work. I believe in doing work I love—helping passionate businesses and making the web a better place.
  • Technology. I believe in technology as a way to simplify, improve, and enrich life. The Internet in particular has incredible potential to make life better for people. It’s an opportunity not to be missed.
  • Design. I believe in well-planned and well-executed design. I typically design for the audience, not for the client—which is usually (and sometimes paradoxically) the best way to meet client goals and get business results.
  • Communication. I believe in clear, open, and effective communication. This is reflected in everything I do.