Madeline Ong

Please see my about page to learn more about me.





Brands without branding

There aren’t many great logos in my country. I’ve always wondered why. One of my theories is this: Having no branding is their branding. I can imagine how readers might take this to be sarcastic, or at least very tongue-in-cheek. But I think it’s a valid theory, and here’s why. The word “branding” has several [...]

How to keep track of replies to your comments

How to keep track of replies to your comments

When I first started participating in blog discussions, I wished there were a more efficient system. I wanted a tool to notify me whenever someone replied to a comment I wrote on any blog post. I tried two solutions that didn’t work: Manual search on Google Reader. Whenever I wrote a comment to which I [...]

Balance and productivity

When you ask people about productivity, they typically talk about tools: to-do lists, notepads, PDA’s. Although these are useful for enhancing productivity, they’re only secondary to a fundamental requirement: a balanced life built on a sturdy foundation. According to The Productivity Handbook by Donald E. Wetmore, the foundation of our lives consists of seven areas: [...]

Book reviews

I’ve been working on a better personal documentation system, and this includes (among other things) notes on the books I’ve read and how I liked them. I’ve realized how useful notes can be when you’re trying to remember the title of that book you read about a ghost watching his old friends, or which of [...]

Getting things done with Lifehacker

One of the first blogs I ever subscribed to was Lifehacker. It’s an award-winning blog that features tips, shortcuts, and downloads for getting things done smarter and more efficiently. For those who don’t know, a hack is a clever new way to get something done. While the hacks on Lifehacker focus mostly on technology, they [...]

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Welcome

Hello! I’m Madeline Ong, a web designer, avid reader, and tech enthusiast. Magic Lantern is an online journal where I write about design, literature, technology, and other subjects of interest. Thank you for your visit. Please make yourself at home.

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