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Brands without branding

There aren’t many great logos in my country. I’ve always wondered why. One of my theories is this: Having no branding is their branding. I can imagine how readers might take this to be sarcastic, or at least very tongue-in-cheek. But I think it’s a valid theory, and here’s why. The word “branding” has several [...]

10 annoying web problems (and how to solve them)

10 annoying web problems (and how to solve them)

There’s so much to love about the web. It’s a wonderful place, after all. But a few areas could certainly use some improvement. In this post, I enumerate ten annoying web problems I’ve encountered as a user, and suggest ways in which developers can avoid them—or at least make them less annoying. I’ve also included [...]

Ideal characteristics of a graphic designer

What makes a great graphic designer? This article identifies the traits and characteristics you need to make it in the design industry. Note: This is a summary of the first chapter of How To Be a Graphic Designer Without Losing Your Soul, which aims to educate aspiring graphic designers on the practical aspects of the [...]

Typography tidbits

Two months ago, I read The Complete Manual of Typography: A Guide to Setting the Perfect Type by James Felici. I thoroughly enjoyed it. The book contained a treasure trove of information on the history of typography, fundamentals of type and composition, what makes good type, and even tips on how to manage fonts and [...]


Hello! I’m Madeline Ong, a web designer, avid reader, and tech enthusiast. Magic Lantern is an online journal where I write about design, literature, technology, and other subjects of interest. Thank you for your visit. Please make yourself at home.


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