logo design

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Brands without branding

In my post on Philippine logo design, I wrote about how there aren’t many great logos in my country, and shared some of my theories on why this lack exists. One of my theories was this:
Having no branding is their branding.
I can imagine how readers might take this to be sarcastic, or at least very [...]

Logo design in the Philippines

Logo design in the Philippines

Branding and identity design aren’t too popular in the Philippines. Take logos, for example. As you drive by the same old establishments—not counting multinationals—you realize that that Philippine company logos mostly consist of:

Clip art. You know those stock graphics you could get from a copy of Print Shop? I found a lot of those, partnered [...]

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Hello! I’m Madeline Ong, a web designer, avid reader, and tech enthusiast. Magic Lantern is an online journal where I write about design, literature, technology, and other subjects of interest. Thank you for your visit. Please make yourself at home.

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