logo design

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Brands without branding

There aren’t many great logos in my country. I’ve always wondered why. One of my theories is this: Having no branding is their branding. I can imagine how readers might take this to be sarcastic, or at least very tongue-in-cheek. But I think it’s a valid theory, and here’s why. The word “branding” has several [...]

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Hello! I’m Madeline Ong, a web designer, avid reader, and tech enthusiast. Magic Lantern is an online journal where I write about design, literature, technology, and other subjects of interest. Thank you for your visit. Please make yourself at home.

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